Capitol's "Feed Your Geek" Campaign an Award Winner
December 31, 1969No, Capitiol Technology University hasn't won an Oscar or an Emmy.
But the school's "Feed Your Geek" admissions campaign did receive a 2014 MarCom Award -- and, with it, a statuette made by R.S. Owens, the same firm that produces those given to movie and TV stars.
Capitol's campaign, created by The Design Channel in collaboration with the Office of Admissions, has been named a 2014 Platinum winner. Out of 650 entries in the branding and integrated marketing category, only 65 received awards -- and only 25 made it into the Platinum category. The "Feed Your Geek" campaign was one of them.
The MarCom Awards is a leading international awards program administered by the Association of Marketing and Communication Professionals. The international awards competition recognizes outstanding creative achievement in the field.
There were over 6,500 entries from throughout the United States, Canada and 15 other countries in the 2014 competition. The competition includes categories in marketing campaigns, publications, promotion, digital marketing, interactive and more.
Different judges based on criteria and with a numbering system independently score entries to the competition. If an entry scores above a certain number, it is awarded a gold or platinum placement. This year, approximately 6,500 entries were submitted across all categories. .
Pictured: George H. Walls, senior director of Admissions (center). with The Design Channel's Cory Farrugia (right) and David Franek.